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China turns tennis tournaments into tourism magnet as cities package matches with culture, food and city experiences_我的网站

一 |     一、发给各类市场经营主体的信息提示1.高温熔融企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各高温熔融企业全面检查高温熔融金属沿线及喷溅影响区域防水防漏措施落实情况，台风影响期间落实减产、停产措施，确保安全。2.露天矿山企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各矿山企业全面排查边坡稳定、危岩浮石、截排水、排土场及周边地质灾害隐患，台风影响期间落实停产和人员撤离措施，确保安全。3.地下矿山企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各矿山企业全面排查导水通道、水仓水沟、排水设备、供配电系统等安全隐患，台风影响期间落实停产和人员撤离措施，确保安全。    

    A scene from the women's semifinal at the China Open in Beijing on October 4, 2025 Photo: VCG
As international tennis tournaments multiply across China this autumn, organizers are increasingly looking beyond the court, seeking to turn a trip to a tournament into a broader travel experience.
The 2026 Chinese tennis season, starting in September, will bring a series of international events to cities including Chengdu, Hangzhou and Suzhou besides flagship events in Beijing and Shanghai. 
The growing concentration of tournaments is giving Chinese cities a chance to connect sporting events with local consumption, cultural activities and tourism.
Shanghai offers perhaps the clearest example of how that strategy is developing.
In 2025, the Shanghai Masters attracted more than 250,000 spectators, with about 10 percent coming from overseas and 60 percent from outside Shanghai, according to the Shanghai municipal government. The tournament also generated more than 100 million yuan ($14.8 million) in ticket revenue. 
The figures have encouraged organizers and city authorities to think beyond the traditional model of selling a ticket to a tennis match. 
During this year's Shanghai Masters, ticket packages will include options combining matches with direct transportation, family experiences and visits to other Shanghai attractions, the organizers have announced. 
The approach fits into Shanghai's broader effort to use major sporting events to attract international visitors. 
The experience in Shanghai suggests that the relationship between tennis and tourism can work in both directions: a tournament brings people to a city, while the city gives spectators reasons to stay longer and spend money beyond the stadium.
For host cities, making tennis more than a sporting event can also serve as a platform for destination marketing, particularly when the event attracts an international audience.
Sports tourism can offer cities something that conventional sightseeing does not, according to tennis commentator Chen Chi.
"Tennis events can activate destinations and build recognizable identities," Chen told the Global Times. "The international player base and global fan following of tennis give host cities an audience well beyond their local audiences, which is widely seen at the Grand Slam events."
The challenge now is to make those visitors stay longer and explore more of the host city. That is where the "ticket plus" model comes in.
Rather than simply asking visitors to buy a match ticket, organizers are increasingly packaging the tournament with hotels, transportation, attractions and other experiences.
    Foreign tourists wearing traditional Chinese hanfu visit Suzhou, East China's Jiangsu Province. Photo: VCG
Culture matters
In Suzhou, East China's Jiangsu Province, organizers of the WTA 125 Suzhou Open are trying to connect the tournament with the city's existing cultural resources. 
Zhou Yunsong, tournament director of the Suzhou Open, said the timing gives spectators an opportunity to combine a tennis trip with a holiday as it partially overlaps with the annual National Day holidays.
"For our spectators, this is a rare opportunity to combine watching tennis with travel. For domestic tennis fans, they don't have to take time off work as they normally would," Zhou told the Global Times. 
The tournament venue, the Yangcheng Lake International Tennis Center, is located near several cultural and commercial areas in Suzhou.
The event has also introduced a hotel-and-tennis package, while organizers have arranged cultural experiences for players, including visits to Suzhou's gardens and local cultural venues.
"To give players an immersive experience of Suzhou's charm, we have planned a range of cultural activities, including visits to the Suzhou Museum, tasting authentic Suzhou cuisine, listening to Kunqu Opera, trying on traditional Chinese qipao and visiting embroidery workshops," Zhou noted. 
Zhou sees a broader change in the way people plan trips.
"Traveling to sporting events is becoming a choice for more and more people," he said. "In the past, tourism was about sightseeing - going to a destination, taking photos and checking in. Now, especially among younger generations, people are more inclined to take themed trips."
The idea, he said, is to use the tournament as the starting point for a much wider city experience.
"We hope Suzhou can, with the professional tournament at its core, connect all of Suzhou's tourism resources, including its food, gardens, water towns and shopping, so that visitors can travel around the city for the sake of one match."
Players as ambassadors
For international tennis, this model has another potential advantage: The players themselves can become part of a city's tourism promotion.
Beijing, for instance, is bringing the players themselves into the tourism story. Li Xuhua, general manager of the China Open, said the tournament plans to give players more opportunities to experience the city.
Current world No.1 Jannik Sinner is among the players who are invited to participate in a hutong (traditional alleyway) tour during his stay in Beijing, Li told the Global Times. 
The China Open is also expanding its off-site activities this year. 
Li said the tournament will work with the local government to establish more match-watching venues in major commercial areas, allowing people to experience the tournament outside the main tennis center.
"The information from the tennis court can go out and reach people around the city," Li said. 
For organizers such as Li, the goal is to make the tournament a broader part of the city's cultural and public life.
"We want this rare tennis carnival to be richer and more colorful, and to give fans more time to experience the appeal of tennis," Li said.
The emerging model is still at an early stage as different event organizers are exploring their own strategies. But the direction is becoming clearer: Tournaments are being used not only to fill seats in stadiums, but also to promote cities as travel destinations.
。4.尾矿库企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各企业全面排查尾矿库排洪设施、坝体稳定性、干滩长度、库内水位等安全隐患，确保在线监测系统正常运行，应急保障处置措施落实到位，台风影响期间落实停产和人员撤离措施，确保安全。5.工业企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各企业全面排查厂房仓库屋顶、门窗、室外设备及广告牌、临时设施，提前做好加固，防范强风掀顶坠物，低洼区域预置挡水板、沙袋，防范雨水倒灌，视情停产撤人，确保安全。6.化工与危化品企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各危化品企业全面排查储罐、管线、仓库、防雷设施等安全隐患，台风影响期间暂停户外进出料装卸作业，做好突发停电、大面积内涝、装置异常停车等极端情况应急准备，严格实行领导带班制度，发生异常情况及时处置，确保安全。7.建筑施工、工程施工企业（住建部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各施工单位全面排查塔吊、脚手架、围挡、板房等设施安全隐患，提前加固临时建（构）筑物、清理高空易坠物料，台风影响期间落实停工和人员撤离措施，确保安全。8.道路货运、客运、危货运输企业（交通运输部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各运输企业提前做好预案，全面检查营运车辆制动、转向、灯光等关键部位，台风影响期间及时停运危险货物运输车辆、客运班车、包车及山区线路，严禁冒险运营，确保安全。9.内河货运、客运企业（交通运输部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各内河运输企业提前做好预案，台风影响期间落实停航避风措施，船舶及时进港锚泊、加固缆绳，人员撤离，严禁冒险航行，确保安全。10.旅游景区（文化旅游部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各景区及时启动防台应急预案，全面排查景区内临时搭建物、游乐设施、山洪地质灾害点等安全隐患，台风影响期间停止运营，做好游客劝返疏散工作，确保安全。11.旅行社（文化旅游部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各旅行社提醒在途团队服从当地防台安排，及时取消或调整受台风影响地区行程；加强导游和驾驶员安全提醒，规避山洪、地质灾害风险区域内的游乐项目、农家乐、户外营地，严禁冒险前往山区网红打卡点或涉险通行漫水桥等路段，确保游客安全。12.养老机构（民政部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各养老机构全面排查房屋、排水、用电等安全隐患，备足防汛物资和生活保障品，严格落实24小时值班值守，提前落实转移预案，确保安全。13.物业管理企业（住建部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各物业管理企业督促小区物业服务人员全面排查小区内高空坠物隐患，提醒居民关紧门窗、收回窗台花盆等室外物品，严禁电动自行车进楼入户停放充电，地下车库出入口预置挡水板、沙袋，加强值班巡查，及时处置突发情况。14.船舶修造企业（应急管理部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各船舶修造企业抓紧落实船舶加固、锚泊固定，全面排查船坞、起重设备、脚手架、临建设施，及时撤离水上及露天作业人员，加强值班值守，确保安全。15.管道燃气企业（住建部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各燃气企业加强管线、调压站、储罐巡检，做好积水区域燃气设施防护，备足应急抢修力量，严防雨水浸泡引发泄漏险情。

二 | 16.宗教和民间信仰场所（民宗部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各宗教和民间信仰场所全面排查殿堂建筑、户外香炉、悬挂牌匾等设施安全风险，台风影响期间暂停各类聚集活动，提前疏散人员，确保安全。17.校外教育培训机构（教育部门）风险提示：第18号台风“沙德尔”来势汹汹，风力强、雨量大，请各校外教育培训机构全面排查教学场地安全隐患，提前调整课程安排，台风影响期间暂停所有线下集中培训活动，确保安全。

三 | 二、发给社会公众的信息提示1.观潮安全温馨提示台风影响期间，不要前往江边、海塘观潮，切勿抱有侥幸心理冒险打卡拍照。严禁翻越防护栏，远离丁字坝、河滩、护坡、礁石等危险点位，听从现场人员劝导，遇险情及时呼救，切勿盲目下水施救。2.居家安全温馨提示市民朋友们，台风将至，请关好家中门窗，及时收纳阳台花盆、杂物，避免高空坠物带来隐患。建议提前备好饮用水、手电、充电宝等应急物资；若屋内出现积水，请第一时间关闭总电源，谨防触电，多留意家中老人、小孩安全。请将电动车停放在规定区域，不要进梯入户或入户充电，避免引发火灾。3.室外出行温馨提示台风影响期间，建议大家尽量减少外出。如若确需出门，请远离大树、广告牌、临时搭建棚，避开积水路段，不要涉水前行，守护好自身安全。

四 | 4.车辆停放温馨提示本次台风伴随持续性暴雨，低洼区域、地下车库极易积水。

五 | 麻烦大家将车辆转移至地势较高区域，远离围墙、树木、广告牌，关好车窗，避免爱车被淹、被砸受损。5.临水安全温馨提示受台风降雨影响，江、河、湖、海水位将快速上涨，水流湍急、堤岸湿滑。恳请各位市民远离各类水域，不要观浪、拍照、垂钓、下水捞鱼，切勿以身涉险。6.遇险求助温馨提示如您遭遇险情，请保持冷静，及时拨打110、119寻求救援；日常留意留存手机电量，若通讯暂时中断，可借助手电、亮色衣物发出求救信号。7.权威信息温馨提示温馨提醒各位市民，台风研判、预警转移相关安排，请以气象、防指官方发布为准。各类商业天气软件仅作日常参考，恳请大家不信谣、不传谣，共同维护良好网络环境。8.“五停”温馨提示各位市民朋友，台风“沙德尔”将带来强风暴雨。应急响应期间，我们将视情落实停课、停工、停业、停运、停止户外相关活动等防御举措。恳请大家持续关注台风最新动态，风雨时段尽量减少外出，感谢您的理解与配合！。

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